Social Media – Most Important Tool for Recruitment in Modern Times
Nowadays the young generation tends to spend majority of their free
time surfing the social networking sites like Linkedin, Facebook, Instagram,
Twitter, etc. They are familiar with digital platforms like computers and
mobiles and easily adapt new technologies. For targeting these new millennium
generation of workers it is imperative to take the help of social media. These youngsters
spend a lot of time browsing through their social media accounts chatting with
their friends or reading interesting articles or trivia upon their favorite
celebrities.
Publish open positions of your company in social media -
1.
Do not post all
positions in one go –
Inserting your own
advertisement and job position ads in between articles and posts is the perfect
way to reach the youth and gain their interest in applying for your job offer.
One should refrain from posting all open positions in one post as people tend
to overlook lengthy posts. Instead post one job opening at a time so that
people go through those openings which suit their profile.
2.
Give link of your
company website –
It is always best to provide
detailed information about the vacancy. If you can’t give the details in the
post, you could provide the website link of your company where they can view
all the details of the opening. The probable candidate thus gets all the
information he requires as well as learns about your company.
3.
Ask your friends to
like and share the post –
This will help in spreading
the post among your friends and their contacts. You should also post the
opening in different relevant groups to reach out to more and more people.
Facebook allows companies and prepaid advertisers to post their content based
on people’s profiles, interests and times of the day. One can reach a bigger
target audience depending upon the
criteria being set and the frequency of the ads.
4.
Ensure that contact
details are provided –
Never forget to add the
relevant contact information including email addresses and phone numbers in the
job post so that the candidates can reach out in case of any query or
clarification.
5.
Building brand image
–
Candidates nowadays are quite
cautious before joining any new organization. They inquire about the company
and its culture from relevant sources before deciding to join. In such a
scenario, it is best if one can consciously try to build his own company’s
brand image to attract the right talent. By posting interesting content,
articles, testimonials, etc one can build up the company image.
6.
Making new
connections with potential candidates –
One needs to consistently
make new connections through social networking sites with people who can be
potential candidates and keep interacting them with so that you can be
familiar. Senior professionals hesitate to interact with someone who is
unfamiliar regarding possible job change. Hence interaction with them increases
their willingness to discuss.
7.
Using paid versions
of social sites –
These days recruiters
often find that most of the job portal databases are exhausted. Thus it is
essential to search alternate sources for recruitment. Paid versions of
networking sites like LinkedIn are very useful in such cases, specially for
senior level positions. However, before going for a long term subscription one
can opt for their shorter paid versions and check the usefulness.
8.
Background Checks –
The recruitment team
can be trained to effectively screen potential candidates based upon their
social profiles. They can check whether the candidates have any professional
recommendations, or issues with the law. Thus social media can provide an
insight into the who the right candidates are for the opening.
9.
High Speed and Low
Charges –
One can set up social
media pages very fast and at very low prices. Getting ad revenue
from Facebook or Twitter takes quite a while, but once it starts , one will be
at a neutral zero when it comes to recruitment advertisement expenses.
However, in
conclusion we can say that it is essential to adequately manage the content
that one share online so that it reaches the right audience and effective
recruitment can happen.
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